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Up-to-date insights into your brochures, flyers, catalogs, and leaflets
Put your print online – Captivate the users of your website
Almost every company uses its own Internet site to make available its marketing
materials, such as business reports, brochures, flyers, catalogs, and invitations.
For in-house use, training materials and documentation have to be visualized in
the intranet. All of these documents need to be made available in an appropriate
form of presentation quickly and often separately in multiple languages. That's a
challenge for any marketing department. Additionally, the format in which this
content has been presented up until now, the PDF, offers little leeway for
optical stimuli or interaction for drawing the user's attention to itself.
Visuals in the foreground
The content of printed matter is usually absorbed only in the second glance,
time-consuming scrolling through extensive documents is perceived as tedious.
If the Web user is to take notice of documents provided online, their form of
presentation has to stand out from that of other providers. That's the only
way for a text to hold the user's attention long enough to transmit the desired
message.
In a matter of seconds, Media ePaper helps bring documents into an easily usable form that sets new aesthetic standards.
Online materials with the properties of a print product
Whether someone is an Internet junkie or a newbie to the Web, Media ePaper
fulfills the requirements of various target groups. The newly-designed and
attractive form of navigation provides inexperienced Internet users with a
self-explanatory (due to the 1:1 adoption of the print template) introduction
to the Internet world and enables them to take their familiar patterns of
behavior along with them into the Web. The absolutely intuitive method of
operation provides for very high user acceptance and for enthusiasm about
the innovative and dynamic layout of the documents by users who are used to
static PDFs on the Internet.
Interaction with extensive aesthetics
Media ePaper opens up entirely new distribution channels for print media.
The high costs for shipping printed matter and a sometimes high return rate
can immediately be reduced by using the Internet, without having to forego
familiar patterns when using the information material. Dedicated Internet
shoppers will be reached by the online version of a catalog, when otherwise
they would be missed. Active use of the Internet document and the new experience
of paging through it online offer end users a luxury they will not want to do
without.
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